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Since its inception in 1984, BUG MultiSystem Ltd. has grown to become the largest technology retail chain– renowned not only for its size, but also its unmatched market reputation.
From its headquarters in Ben Shemen – adjacent to Ben-Gurion International Airport, BUG MultiSystem Ltd. maintains a network of 78 branch stores in all major shopping malls and a host of other prime locations throughout the country.
We strive to provide our customers with the latest, cutting-edge technology on the market.
Our line of business spans the fields of Mobile Phones and Mobile Accessories, Notebook, Tablet and Desktop Computers, Headphones, Portable Audio Systems, Storage, Wireless Communication, Flight Drones, Amateur and Pro-Gaming Hardware, Games (all platforms), Wearable Activity Trackers, Power and Connectivity Products, IT Peripherals and a large array of High-Tech Gadgets.
BUG has expanded its international outreach, acquiring official representations and direct import agreements with some of the world´s industry leaders and other global brands, including: Microsoft, SanDisk, Dell, Harman-Kardon/JBL Multimedia, Asus, Seagate, Skullcandy, DJI, Anker, Xiaoyi, Otterbox, Monster, Plantronics, B&W, AKG, Audio-Technica, Fitbit, Xtreamer, MEIZU, Nubia, ZUK, Razer, SteelSeries, Turtle Beach, Parrot, Griffin , D-Link, Ion Audio, and more.
With Mobile Phones and mobile accessories representing our largest category to-date, BUG has formed a strategic co-operation agreement with Pelephone, one of the leading Israeli mobile operators.
Pelephone has assigned BUG to sell an exclusive subscription sub-brand called P-Mobile at BUG store locations. BUG´s brands and products are sold at Pelephone´s stores across the country.
One of our recent success stories-praised by consumers and the media, has been the introduction of the Chinese high quality mobile phone brand MEIZU. With BUG as the exclusive distributor in Israel, Meizu has become in less than two years the number 5 brand in market share, making Israel one of Meizu´s most successful international markets.
BUG prides itself as a service-oriented knowledge-based operation. With over 750 employees on staff, our highly skilled sales team is trained to provide accurate tech-savvy personal service, customized to meet the individual customer’s needs and pocket. We keep our staff abreast to the state-of-the-art, ensuring customers will always be talking to a sales associate who understands the products and can quickly and accurately answer any questions.
With a team of 12 skilled technicians BUG maintains an aftersales repair service and RMA center to cater for its brands.
As far as logistics and distribution, BUG has hired the largest and most advanced warehouse facilities and inland logistic service providers in Israel – Orian, to maintain its domestic operations, as a one-stop-shop supply chain solution.
Public Relations are handled by an outsourced agency which, on a daily basis provides the media with information about our brands and products. Our PR is responsible for arranging launch events, press interviews as well as handing out review samples and making sure that the products are widely covered in every possible media outlet on TV, Newspapers, Internet and Radio. In addition, BUG has assigned a large advertising agency to handle its advertising budget.
BUG´s strongest marketing tool is the Monthly product brochure- a colorful 36 page booklet displaying all the new products and prices, which is published and inserted into the weekend edition of the Israeli National Newspaper -Yedioth Aharonoth.
With Tens of Thousands of visitors every day on Bug´s website, and 170,000 Facebook fans BUG uses Social Media to promote new products and technologies, and constantly invests in online paid advertisement on popular Israeli websites.
Our in-house distribution company Modan Electronics ltd. - is commissioned to bring the brands we represent in Israel to other channels. Modan Electronics has an extensive outreach of more than 500 doors.
More than 60% of Modan Electronics sales are generated from the Telco channel and the Mobile Operators in particular. The 4 biggest Israeli mobile operators: Cellcom, Pelephone, Partner and Hot Mobile are among Modan´s best customers.
In Addition Modan´s customers include all the largest Israeli Electric appliance networks, Marketing Chains as well as many independent dealers.
Bug MultiSystem Ltd. and Modan Electronics belong to the Modan Group, owner of Modan Publishing House and Keter Books – the largest Israeli book publishing group in Israel.
The Modan Group owns one third of Tzomet bookstore chain with 90 branches nationwide..
Oded Modan - President