אין פריטים בסל
Since its inception in 1984, BUG MultiSystem Ltd. has grown to become the largest retail chain in Israel of computers and IT products – renowned not only for its size, but also its unmatched market reputation.
From its headquarters in Ben Shemen – adjacent to Ben-Gurion International Airport, BUG MultiSystem Ltd. maintains a network of 61 branch stores in all major shopping malls and a host of other prime locations throughout the country.
We strive to provide our customers with the latest, cutting-edge technology on the market.
BUG outlets specialize in high quality name brand hardware, including the products of industry leaders such as HP, Samsung, SanDisk, Microsoft, Sony, Canon, Epson, Asus, Dell, Creative, LG, Logitech, Western Digital and many more.
BUG stocks a vast array of PC and video games, as well as all current popular game consoles by Nintendo, Microsoft and Sony.
BUG prides itself as a
service-oriented knowledge-based operation. With about 500 employees on staff,
our highly skilled sales team is trained to provide accurate computer-savvy
personal service – whether selling accessories, PC or notebook computers,
customized to meet the individual customer’s needs and pocket. We keep our
staff abreast to the state-of-the-art, ensuring customers will always be
talking to a sales associate who understands the products and can quickly and
accurately answer any questions.
BUG is widely known as the leading retailer in Israel of Notebook computers & Tablets. With nearly 8,000 units sold per month of major brands such as – Dell (Direct Import), Asus (Direct Import),Toshiba (exclusive retailer), HP, Apple - BUG has been rated by IDC´s independent surveys as the top seller of notebook computers and tablets in the Israeli retail market.
In addition to our well-established domestic-level purchasing system, BUG MultiSystem Ltd. has expanded its international outreach, acquiring special direct distribution agreements with leading vendors in Asia, Europe and the United States.
Utilizing our rapidly expanding import division, we have formed official representations and direct import agreements with: SanDisk, Dell, Harman-Kardon/JBL Multimedia, KODAK, Asus, iOmega, Lacie, Monster-Beats, Plantronics, Skullcandy, B&W, AKG, Audio-Technica, Archos, Macally, Etymotics- Research, iRiver, SlingMedia, Jawbone, Xtreamer, COWON, SteelSeries, Parrot (Bluetooth communications), Logic3, Incase, iSkin, Golla (Finland), Built NY – and more.
BUG imports from OEM manufacturers in Asia a large line of custom packed
accessories and various kinds of IT gadgets.
Our strongest marketing tool is our Monthly product brochure- a colorful 36 page booklet displaying all the new products and prices, which is published by 1.25M copies and inserted into the weekend edition of the Israeli National Newspaper -Yedioth Aharonoth.
BUG Duty Free
In 2008 the Israel Airport Authority (I.A.A.) awarded BUG a 7 year concession to run the only IT, CE and Gadgets Duty Free Store at the International Ben-Gurion Airport Tel- Aviv, over a space of 600m².
The Ben Gurion airport is the primary gateway in and out of Israel with a traffic exceeding 10 Million passengers per year.
the clock the store is considered the largest IT and CE store in Israel and a
very popular shopping place for Israelis traveling abroad. Any brand selling at
the BUG Duty Free store earns great exposure and unmatched visibility.
he store encompasses a very broad range of products, in the following categories:
Entertainment, LCD and Plasma TV´s, Home Theater, Digital Photo
Frames, Portable DVD
Bug MultiSystem Ltd. and Modan Electronics belong to the Modan Group, owner of Modan Publishing House – one of the oldest and one of the largest book publishers in Israel.
Group owns one third of Tzomet bookstore chain with 80 branches