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Since its inception in 1984, BUG MultiSystem Ltd. has grown to become the largest retail chain in
From its headquarters in Ben Shemen – adjacent to Ben-Gurion International Airport, BUG MultiSystem Ltd. maintains a network of 61 branch stores in all major shopping malls and a host of other prime locations throughout the country.
We strive to provide our customers with the latest, cutting-edge technology on the market.
BUG outlets specialize in high quality name brand hardware, including the products of industry leaders such as HP, Samsung, SanDisk, Microsoft, Sony, Canon, Epson, Asus, Dell, Creative, LG, Logitech, Western Digital and many more.
BUG stocks a vast array of PC and video games, as well as all current popular game consoles by Nintendo, Microsoft and Sony.
BUG prides itself as a service-oriented knowledge-based operation. With about 500 employees on staff, our highly skilled sales team is trained to provide accurate computer-savvy personal service – whether selling accessories, PC or notebook computers, customized to meet the individual customer’s needs and pocket. We keep our staff abreast to the state-of-the-art, ensuring customers will always be talking to a sales associate who understands the products and can quickly and accurately answer any questions.
BUG is widely known as the leading retailer in
In addition to our well-established domestic-level purchasing system, BUG MultiSystem Ltd. has expanded its international outreach, acquiring special direct distribution agreements with leading vendors in Asia, Europe and the
In addition, BUG imports from OEM manufacturers in
Bug works with a PR agency to provide the media with information about our brands and products.
In addition, BUG has assigned a large advertising agency to handle its advertising budget.
Our strongest marketing tool is our Monthly product brochure- a colorful 36 page booklet displaying all the new products and prices, which is published by 1.25M copies and inserted into the weekend edition of the Israeli National Newspaper -Yedioth Aharonoth.
BUG Duty Free
In 2008 the Israel Airport Authority (I.A.A.) awarded BUG a 7 year concession to run the only IT, CE and Gadgets Duty Free Store at the International Ben-Gurion Airport Tel- Aviv, over a space of 600m².
The Ben Gurion airport is the primary gateway in and out of
Open around the clock the store is considered the largest IT and CE store in
It is one of our "secret weapons" of promoting and building recognition for the brands we represent in
The store encompasses a very broad range of products, in the following categories:
- Home Entertainment, LCD and Plasma TV´s, Home Theater, Digital Photo Frames, Portable DVD
- Personal care: Shavers, Hair Styling Products, Electric Toothbrushes etc…
- Home and Kitchen Appliances: Coffee Makers, Mixers, Irons, Vacuum Cleaners etc..
- Storage: Digital Memory Cards, USB Flash, HDD Enclosures
Headphones,Communication: Mobile Phones, Digital Cordless (DECT) Phones, GPS
- IT Department: Notebook Computers, LCD Monitors, Computer Peripherals, Wireless Networking
- Cameras (the biggest camera POS in
- Bags and cases for Notebook Computers and Cameras
- Gaming Consoles: PlayStation, Nintendo and Xbox 360. Gaming Accessories, Video Games
- Car Audio, Bluetooth Hands-free Car Kits, Bluetooth Headsets
Bug MultiSystem Ltd. and Modan Electronics belong to the Modan Group, owner of Modan Publishing House – one of the oldest and one of the largest book publishers in The Modan Group owns one third of Tzomet bookstore chain with 80 branches nationwide. Chairman and President of the Modan Group and BUG MultiSystem is Mr. Oded Modan. Corporate Executives Mail Address:
Bug MultiSystem Ltd. and Modan Electronics belong to the Modan Group, owner of Modan Publishing House – one of the oldest and one of the largest book publishers in
The Modan Group owns one third of Tzomet bookstore chain with 80 branches nationwide.
Chairman and President of the Modan Group and BUG MultiSystem is Mr. Oded Modan.