Since its inception in 1984, BUG MultiSystem Ltd. has grown to become the largest retail chain in Israel of computers and IT products – renowned not only for its size, but also its unmatched market reputation.
From its headquarters in Ben Shemen – adjacent to Ben-Gurion International Airport, BUG MultiSystem Ltd. maintains a network of 51 branch stores in all major shopping malls and a host of other prime locations throughout the country.
We strive to provide our customers with the latest, cutting-edge technology on the market.
BUG outlets specialize in high quality name brand hardware, including the products of industry leaders such as HP, Samsung, SanDisk, Microsoft, Sony, Canon, Epson, Asus, Dell, Creative, LG, Logitech, Western Digital and many more.
BUG stocks a vast array of PC and video games, as well as all current popular game consoles by Nintendo, Microsoft and Sony.
BUG prides itself as a service-oriented knowledge-based operation. With about 500 employees on staff, our highly skilled sales team is trained to provide accurate computer-savvy personal service – whether selling accessories, PC or notebook computers, customized to meet the individual customer’s needs and pocket. We keep our staff abreast to the state-of-the-art, ensuring customers will always be talking to a sales associate who understands the products and can quickly and accurately answer any questions.
BUG is widely known as the leading retailer in Israel of Notebook computers. With more than 3,000 units sold per month of major brands such as - Dell, HP, LG, Toshiba, Asus and Acer - BUG has been rated by IDC´s independent surveys as the top seller of notebook computers in the Israeli retail market.
In addition to our well-established domestic-level purchasing system, BUG MultiSystem Ltd. has expanded its international outreach, acquiring special direct distribution agreements with leading vendors in Asia, Europe and the United States.
Utilizing our rapidly expanding import division, we have formed official representations in Israel of SanDisk, Dell, Harman-Kardon/JBL Multimedia, AKG, LG (audio&video), iRiver, SlingMedia,LACIE, iomega, Samsung Pleomax (PC Peripherals), COWON (Mp3 players), Parrot (Bluetooth communications), Logic3, iSkin, Golla (Finland), Swiss Travel, Built NY - just to name a few.
In addition, BUG imports from OEM manufacturers in Asia a large line of custom packed accessories and various kinds of IT gadgets.
Bug works with a PR agency to provide the media with information about our brands and products.
In addition, BUG has contracted one of the largest Advertising agencies in Israel – Adler-Chomski & Warshavsky to handle its advertising budget.
Our strongest marketing tool is our Monthly product brochure- a colorful 32 page booklet displaying all the new products and prices, which is published by 1.25M copies and inserted into the weekend edition of the Israeli National Newspaper -Yedioth Aharonoth.
BUG Duty Free
Since September 2008 BUG has been operating the IT and Consumer Electronics Store in the International Ben Gurion Airport, Tel- Aviv, having won a Governmental tender.
This 600m² Duty Free store is located in the central shopping arena of the airport terminal, where more than 6 Million passengers travel trough each year. It is open nearly all day and night, 364 days a year and is considered the largest IT and CE store in Israel.
The store encompasses a very broad range of products, in the following categories:
- Home Entertainment, LCD and Plasma TV´s, Home Theater, Hi-Fi Systems, Digital Photo Frames, Portable DVD
- Personal care: Shavers, Hair Styling Products, Electric Toothbrushes etc…
- Home and Kitchen Appliances: Coffee Makers, Mixers, Irons, Vacuum Cleaners etc..
- Storage: Digital Memory Cards, USB Flash, HDD Enclosures
- Mobile and Portable Audio: iPods, MP3 players, MP3 accessories, Speaker Docks, Headphones, GPS Navigation Devices
- Communication: Mobile Phones, Digital Cordless (DECT) Phones
- IT Department: Notebook Computers, LCD Monitors, Computer Peripherals, Wireless Networking
- Cameras (the biggest camera POS in Israel) and accessories
- Bags and cases for Notebook Computers and Cameras
- Gaming Consoles: PlayStation, Nintendo and Xbox 360. Gaming Accessories, Video Games
- Car Audio, Bluetooth Hands-free Car Kits, Bluetooth Headsets
Nationwide Distribution
In 2005 we established MPtech- as our in-house IT distribution company, in order to bring the brands we represent in Israel to other channels, even ones that are in direct competition with BUG. Over its four years of operation, Mptech has opened nearly 300 accounts, including major Electric appliance networks, Marketing Chains, many dealers etc…
Bug MultiSystem Ltd. and MPtech belong to the Modan Group, owner of Modan Publishing House – one of the oldest and one of the largest book publishers in Israel.
The Modan Group owns one third of Tzomet bookstore chain with 70 branches nationwide.
Chairman and President of the Modan Group and BUG MultiSystem is Mr. Oded Modan.
