Company Profile

Since its inception in 1984, BUG MultiSystem Ltd. has grown to become the largest technology retail chain– renowned not only for its size, but also its unmatched market reputation

From its headquarters in Ben Shemen – adjacent to Ben-Gurion International Airport, BUG MultiSystem Ltd. maintains a network of 60 branch stores in all major shopping malls and a host of other prime locations throughout the country

We strive to provide our customers with the latest, cutting-edge technology on the market

Our line of business spans the fields of Mobile Phones and Mobile Accessories, Notebooks, Tablet and Desktop Computers, Headphones, Portable Speakers, Smart Audio Systems, Storage, Wireless Communication, Flight Drones, Amateur and Pro-Gaming Hardware, Games (all platforms), Wearable Activity Trackers and Smart Watches, Power and Connectivity Products, IT Peripherals and a large array of High-Tech Gadgets

BUG has expanded its international outreach, acquiring official representations and direct import agreements with some of the world´s industry leaders and other global brands, including:  Harman-Kardon/JBL, Sonos, Realme, Nothing, SanDisk, Asus, Anker, Otterbox, Audio-Technica, Fitbit, Roborock, Razer, Turtle Beach, Roccat, HyperX, Ion Audio, Amazfit, TicWatch and more

BUG prides itself as a service-oriented knowledge-based operation. With over 750 employees on staff, our highly skilled sales team is trained to provide accurate tech-savvy personal service, customized to meet the individual customer’s needs and pocket. We keep our staff abreast to the state-of-the-art, ensuring customers will always be talking to a sales associate who understands the products and can quickly and accurately answer any questions

With a team of 12 skilled technicians BUG maintains an aftersales repair service and RMA center to cater for its brands

As far as logistics and distribution, BUG has hired the largest and most advanced warehouse facilities and inland logistic service providers in Israel – Orian, to maintain its domestic operations, as a one-stop-shop supply chain solution

Public Relations are handled by an outsourced agency which, on a daily basis provides the media with information about our brands and products. Our PR is responsible for arranging launch events, press interviews as well as handing out review samples and making sure that the products are widely covered in every possible media outlet on TV, Newspapers, Internet and Radio

Bug MultiSystem Ltd. and Modan Electronics belong to the Modan Group, owner of Modan Publishing House and Keter Books – the largest Israeli book publishing group in Israel

The Modan Group owns one third of Tzomet bookstore chain with 96 branches
nationwide

Contact Information

Corporate Executives

Oded Modan - President
Amir Modan - Vice President
Alon Resnick - VP of Business Development

Mail Address

BUG MultiSystem
Meshek 33
Ben Shemen 73115
ISRAEL

Customer Service

Telephone:1-700-707-202

mail: BugService@bug.co.il

Business Development Department

Telephone: +972-8-9253067
Fax: +972-8-9204797
Email: international@bug.co.il